Taswin Zakaria, President Director, PT Bank Maybank Indonesia
In the dynamic realm of finance, where innovation and trust intertwine, Indonesia’s financial landscape stands as a canvas for pioneering institutions to craft a symphony of prosperity. Among these instrumental players, PT Bank Maybank Indonesia Tbk (Maybank Indonesia) emerges as a prominent figure, orchestrating a harmonious blend of cutting-edge solutions and unwavering reliability. As an integral part of the esteemed Malayan Banking Berhad (Maybank) Group, Maybank Indonesia has earned its position as a cornerstone in the ASEAN financial arena.
This narrative is not just about numbers and transactions; it’s a story of visionaries and leaders, of evolution and resilience. It’s a story that showcases the indomitable spirit of innovation, led by figures such as President Director Taswin Zakaria, who have navigated the waves of change with strategic foresight. As we embark on a journey to unravel the chapters of Maybank Indonesia’s success, we delve into a legacy that began in 1959 and has since evolved into a beacon of trust and innovation.
A Legacy of Evolution and Visionary Leadership
Founded in 1959 as PT Bank International Indonesia Tbk (BII), Maybank Indonesia’s inception marked the beginning of a transformative journey in the country’s financial landscape. Established by a group of visionary entrepreneurs, the bank’s roots took hold in several cities, including the bustling capital of Jakarta. Over the years, Maybank Indonesia embraced change and progress, symbolizing a commitment to constant evolution.
Over the past decades, PT Bank Maybank Indonesia has become the choice of customers owing to its ability to constantly innovate and keep up with the customers. Under the leadership of visionaries, Maybank Indonesia transitioned seamlessly into its present identity, becoming an integral part of the Maybank Group in 2008. This evolution reaffirmed the institution’s dedication to humanizing financial services and fostering prosperity within the communities it serves.
Taswin Zakaria echoes this sentiment, “Maybank Indonesia is not just a financial institution; we are partners in the journey of our customers, dedicated to enhancing their lives and well-being.”
Innovating with Purpose: The M25+ Strategy
In a landscape defined by change, Maybank Indonesia’s compass points firmly toward innovation. Finance Director Thila Nadason, a veteran of the institution since 2009, encapsulates this sentiment succinctly. “The M25+ strategy encapsulates our vision for a customer-centric future. By leveraging technology, optimizing operations, and nurturing our workforce, we are paving the way for a seamless customer experience and sustainable growth.”
Central to this strategy is Strategic Programme (SP) no.7, a blueprint meticulously designed to fortify the bank’s core operations, achieve focused segment targets, and drive expansion through strategic levers. These levers encompass the enrichment of digital SME offerings, the empowerment of Islamic finance solutions, the inauguration of Islamic Wealth Management, and the establishment of banking-as-a-service offerings. These initiatives collectively address the diverse financial needs of an ever-evolving digital ecosystem.
Thila further emphasizes, “Digital banking is not a choice, but a necessity. It’s about being where our customers are, delivering seamless experiences, and fostering financial well-being.”
Empowering Through Digital Excellence
Maybank Indonesia’s dedication to customer-centricity finds its quintessence in its digital banking platforms. The M2U platform extends its arms to retail customers, offering a spectrum of features from fund transfers to comprehensive investment planning. This platform’s evolution is evident in the impressive 17.6% surge in transactions and a substantial 17.4% growth in transaction value during 1H 2023.
For the corporate sphere, the M2E platform takes centre stage, streamlining cash management, cross-border transactions, and payroll processing. The platform’s steady growth, with a 2.3% increase in transactions and a robust 3.6% rise in corporate funding during the same period, underscores its role as a catalyst for corporate efficiency and financial management.
Thila elaborates, ‘Our digital platforms are more than conduits for transactions; they empower financial growth. M2U’s 360 Digital Wealth feature exemplifies our commitment to nurturing financial well-being.”
Solid Performance Amidst Adversity
Maybank Indonesia’s mettle shines through its consistent financial performance, even when confronted with formidable economic challenges. The institution’s adept navigation through crises, including the recent Covid-19 pandemic, serves as a testament to its resilience. In the half of 2023, the bank proudly announced a remarkable 34.1% year-on-year increase in Profit before Tax (PBT), a testament to its financial acumen and strategic prowess.
Maybank Indonesia’s commitment to understanding customer needs has given birth to an ecosystem fortified by over 300 billers, 600 virtual account partners, and an expansive network of 14 million merchants. This ecosystem crafts seamless payment experiences, embodying Maybank Indonesia’s commitment to serving diverse communities.
A Legacy of Commitment
From its nascent days as BII to its transformation into an esteemed member of the Maybank Group, Maybank Indonesia’s journey epitomizes an unwavering commitment to innovation, customer-centricity, and progress. With its eyes firmly set on the digital horizon and its customers’ empowerment, Maybank Indonesia stands tall, an embodiment of trust, innovation, and excellence in Indonesia’s financial landscape.
