New Tax Incentives Make Crowdfunding More Inclusive” Aimi Aizal, Ata Plus Co-Founder


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Aimi Aizal, Co-Founder and Director of Ata Plus, an Equity Crowdfunding (ECF) Platform registered with Securities Commission Malaysia

The Ata Plus Co-Founder shares insights on the 50% tax break now available to all investors and its impact on the Malaysian Equity Crowdfunding Landscape.

Malaysia has always been home to entrepreneurs. Over 98.5% of registered businesses in the country fall under the Small and Medium Enterprise (SME) category – and whether you ask a streetside hawker or the latest Malaysian tech startup, one common experience connects them all: The uphill battle of raising capital. The Malaysian Government has made incredible strides in filling this gap – especially their move to make Malaysia the first ASEAN country to recognise Equity Crowdfunding (ECF) as a financial instrument.

In yet another landmark decision, through Budget 2021, the Government has announced a 50% tax break on investments made into ECF campaigns.

How Social Media Put the ‘Crowd’ in ‘Crowdfunding’

A mere two decades ago, most entrepreneurs were faced with limited fundraising options. The most common avenue involved pitching to friends and family, banking on the goodwill of their personal network. Some turned to maxing out one credit card after another, and a lucky few were able to secure bank loans or meetings with a VC. These options came to a sudden stop during the 2008 financial crisis. Banks tightened their credit terms, individuals were more wary of giving out loans and startups were left in a lurch.

However, this moment in history coincided with the rise of social media – and thousands of entrepreneurs flocked to the online community, pitching to new audiences who were previously impossible to reach. Among the implications of this move was the start of Equity Crowdfunding (ECF). ECF is a process whereby the general public (the ‘crowd’) invests in early-stage, unlisted companies in exchange for shares in that company.

Equity Crowdfunding in Malaysia

In Malaysia, ECF was recognised as a financial instrument in 2015 and remains regulated by the Securities Commission. Between 2018 and September 2020, the amount fundraised within the Malaysian ECF sector has tripled, going from RM48.85 mil in 2018 to RM129.64 in September 2020 – indicating an increased appetite for ECF campaigns within both startup and investor circles. 

While the amount of funds raised have drastically increased, there has been little to no changes to the investor demographics over the years. Retail investors make up 59% of all ECF investors in the country, followed by Angel Investors (20%), Sophisticated Investors (19%) and Institutional Investors (2%). 

Institutional investors, otherwise known as organisations that invest on behalf of its members such as mutual funds and pensions remain the smallest percentage of investors. While these investor types have greater ability to invest large amounts at a regular cadence, their stringent due diligence processes often take months before an investment is approved – often outlasting the general lifespan of an ECF campaign.

To make up for this, and in the spirit of ECF – the Malaysian government has made efforts to encourage a larger number of people to invest, instead of relying on larger investment amounts from institutional investors. Among these efforts were the establishment of the Malaysian Co-Investment Fund (MyCIF), increasing the funding limit to each campaign to RM10 million, and most recently – their move to introduce a 50% tax break for Malaysian investors. 

In A Nutshell: ECF Tax Incentives in Malaysia

While ECF revolves around the power of the Crowd – Malaysia’s initial tax incentives for the sectors’ Investors did not fully embody the spirit of ECF. Historically, tax incentives were only available to investors through the Malaysian Business Angel Network (MBAN). The MBAN network was made up of high net worth individuals capable of investing anywhere upwards of RM500,000 (which was the income tax relief rate offered to Angel Investors for their investment into a single company). 

Budget 2021 widens the tax exemptions to include retail investors as well, offering up to a 50% income tax break in hopes of encouraging Malaysia’s largest segment of ECF investors to continue funding high-potential startups. The tax exemption is available for all investments made from 1 January 2021 to 31 December 2023 and is subject to the following conditions: 

  • The exemption is limited to RM50,000 for each year of assessment 
  • The deduction is limited to 10% of the aggregate income for that year of assessment
  • The investor, investee company and amount of investment must be verified by SC
  • The investor must not have any family relationship with the investee company
  • The investment must not be disposed of, in full or in part, within 2 years from the date of investment

Emulating the Most Successful ECF Market 

In countries with significant ECF presence, tax incentives have been recorded to have a positive correlation with the amount of funding raised. A study done by the European Commission shows that the supply for funding will increase as tax incentives are introduced. 

The UK, the world’s most successful ECF market has raised nearly half a billion dollars through ECF, and supplies more than 15% of the UK’s early stage finance. Among the biggest contributors factors to its success includes its sympathetic tax system: the Enterprise Investment Scheme (EIS) – which helps entrepreneurs raise finance by offering tax relief to investors and the Seed Enterprise Investment Scheme (S-EIS) – which offers tax relief to individual investors who purchase new shares in companies. In a very recent study, Estrin found that on the investors’ side, tax breaks represent one of the ‘first-order’ reasons for investing in equity crowdfunding 

With the Budget 2021 Tax Break, it is exciting to see how much the pool of Malaysian investors will grow by. Similar tax schemes such as the EIS in the UK have resulted in not only an influx of investors, but also an uptick in the number of companies who successfully received funding. As we navigate through another difficult period of restricted movement orders and COVID19 restrictions, the increase in funding from the public will surely make a difference in ensuring the financial stability and health of Malaysia’s many SMEs. 

About Ata Plus Sdn Bhd 

Ata Plus Sdn Bhd is an Equity Crowdfunding (ECF) online platform, matching businesses seeking growth and funding with investors interested in building sustainable world-class companies. As a Registered Recognised Market Operator with the Securities Commission Malaysia (SC) since June 2015, Ata Plus actively seeks to leverage on technology tools to facilitate and promote transparency and good governance in investing and fundraising. The platform delivers extensive services from qualifying companies to list and marketing their ECF Campaigns; to educating investors on ways to evaluate their investment opportunities. Ata Plus aims to: 

  • Provide an efficient and innovative channel of fundraising to SMEs and start-up businesses
  • Offer a pool of quality, high potential and legitimate deal flow to the investor community
  • Operate a transparent and professional ECF platform that balances risk management and compliance through swift processes


For media inquiries, please contact:

Aimi Aizal Nasharuddin 

Ata Plus Sdn Bhd 

Email : 

HP : +6012-3267472


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