Prepare to be Amazed: Ismail Rasheed’s Revolutionary Plans for Dhiraagu’s Future


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Telecommunications in the Maldives have evolved significantly, owing largely to Dhiraagu’s unwavering commitment to innovation and connectivity, according to Ismail Rasheed, the esteemed CEO and MD. Under his visionary leadership, the company has emerged as the Maldives’ leading telecommunications company, driving innovation and connectivity throughout the archipelago. His commitment to excellence, as both CEO and MD, has played a critical role in shaping Dhiraagu’s trajectory from its inception as a joint venture in 1988 to its current status as a telecommunications innovator. Rasheed’s unwavering leadership has been instrumental in growth, establishing the company as a pioneer in the Maldives’ telecom landscape.

Dhiraagu’s Journey:

Under Rasheed’s leadership, Dhiraagu has undergone a remarkable transformation, revolutionizing communication throughout the Maldives. The company pioneered the Maldives’ transition to the digital age, introducing essential services such as international direct dialing, telex, fax, and paging, as well as pioneering internet services in 1996. His strategic focus on expanding broadband services and improving infrastructure, such as installing submarine cables and establishing a strong digital backbone, has resulted in seamless connectivity across the islands. Dhiraagu’s accomplishments, such as providing 100% mobile coverage and nationwide mobile broadband coverage, demonstrate Rasheed’s commitment to expanding telecommunications services to every corner of the Maldives.

Influence on Socioeconomic Development:

Dhiraagu has helped the Maldives grow and compete on a global scale under the leadership of Ismail Rasheed. Aside from providing internet and phone services, its network has helped local businesses and tourism. His wise decisions have earned him praise from the government and business community for Dhiraagu’s contribution to the Maldives’ innovation and economic strength. The company has improved the country’s internet and phone networks, benefiting both local businesses and promoting the Maldives as a popular tourist destination. This has attracted investment, transforming the Maldives into a hub for innovation and development. Under Ismail Rasheed’s leadership, his company has become a key player in the Maldives’ path to success and global recognition.

Key Business Highlights:

Rasheed’s unwavering dedication to excellence is evident in Dhiraagu’s relentless pursuit of innovation and customer-centric solutions. The company, which has gone public and formed a partnership with Batelco, continues to lead the region in the adoption of cutting-edge technologies and services. His strategic vision has established Dhiraagu as a regional telecommunications leader, ensuring transparency, accountability, and adherence to international standards. Rasheed’s strategic vision has shaped its trajectory as an industry leader committed to providing cutting-edge solutions that meet the changing needs of customers in the region.

Bridging the Digital Divide:

Rasheed’s unwavering commitment to digital inclusion has ensured that Dhiraagu’s services are accessible to everyone, even those living on the most remote islands. Innovations like DhiraaguPay and digital wallets have empowered communities, fostering financial inclusion and digital literacy. Rasheed’s initiatives go beyond basic access, aiming to provide communities with critical digital tools and resources for socio-economic development and empowerment. His strategic focus on bridging the digital divide aligns with Dhiraagu’s larger mission of empowering individuals and businesses throughout the Maldives, driving inclusive growth, and cultivating a digitally empowered society.

Take on Tomorrow:

At the heart of Dhiraagu’s ethos is the brand proposition “Take on Tomorrow,” which reflects Rasheed’s dedication to innovation and customer empowerment. With continuous investment in state-of-the-art technologies and infrastructure, Rasheed ensures that the company’s customers remain at the forefront of the digital revolution, prepared to embrace the opportunities and challenges of tomorrow. This forward-thinking approach demonstrates his leadership in propelling Dhiraagu toward a future of sustained growth and technological advancement, enabling customers to thrive in an ever-changing digital landscape.

Balancing Commercial Needs and Social Responsibilities:

Rasheed values Dhiraagu’s role as a responsible corporate citizen, promoting sustainable practices and community development through corporate social responsibility (CSR) and environmental, social, and governance (ESG) leadership. Beyond commercial endeavors, his emphasis on talent development, which includes initiatives such as the Dhiraagu Apprentice Program, ensures a skilled workforce capable of driving future innovation. Rasheed’s holistic approach to corporate citizenship demonstrates his commitment to balancing commercial success and social responsibility, ensuring the company’s positive impact on both the business landscape and the communities it serves.

Future Expansion Plans:

Looking ahead, Rasheed remains committed to improving service quality and expanding Dhiraagu’s presence throughout the Maldives. His strategic focus on infrastructure improvement and the implementation of innovative solutions aims to empower communities and businesses for years to come, driving socioeconomic development and fostering digital inclusion throughout the archipelago. Rasheed’s forward-thinking approach demonstrates his commitment to shaping Dhiraagu’s future as a catalyst for positive change and progress in the Maldives’ telecommunications industry.


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