How to build up trust to new participants in Chinese market?


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Written by Vivian Li, PR Manager of Geni-plus PR

New participants enter into the market in China. Most of them would be fear of being deceived by local partners. I have personally met so many similar cases, which clients told us that they are cheated by local partners. Thus, they are fear of being cheated again so that they would not going further into next step in marketing. 

Most of the time, they paid the fee but not getting best deliverables as the partners promise. Clients then may carefully select next partners. In facing the senario, what we have done are:

First, face-to-face meetings would be best to lease the tension and set up trust. Although emails, telephones, or visual video meeting are all effective communicative methods, face-to-face meeting is still the best strategy to win clients trust. The costs and time are must-afford no matter the case is okay to be ready to win. Friendship and good relations are good start for fine business.

Second, practical strategies to different requests are needed. Not every case has the same pattern to giving similar advices. Indeed, the platforms and strategies are similar to all agencies. But the importance of every strategies is “understanding”. Understanding the target audiences, understanding the requested results are all important than implementation. The implementation is upon understanding. 

Finally, promise what needs to be promised, don’t give hope to those not being realized. New participants in China wouldn’t understand the market. Thus, for the first entry, saving budgets and keep expectation low is very needed to tell to clients. 

The steps above mentioned are so-called pre-risk management. It is vital to new clients relations to be built up!


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