Technologies that are transforming the financial market

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It is undeniable that technology is advancing exponentially and its impact is huge in our lives. The way we listen to music, how we order food and even how we relate to each and everything is changing radically. It is worth noting that the financial market is a good example of how technology evolves in a scalable way to transform an entire sector and, consequently, the demand for labor.

Imagine the transformation of work as a staircase with many steps. In the banking sector, the first step was the emergence of ATMs. The second was the security protocols for the use of online banking and, from there, the emergence of mobile applications to manage accounts. Until recently it was necessary to go to an agency to perform a simple TED, that is, for a long time we did not even dream that one day we could do this with a few steps from wherever we were, without leaving the place.

All of this has made the financial markets evolved considerably in recent years. We are just touching the tip of the iceberg on the possibilities of using technologies such as neural networks, machine learning and deep learning for predictive analysis. 

It’s just the beginning and there is much more to happen in the sector, did you know? How about knowing right now the 4 technologies that promise to dominate banks in the coming years? Follow!

IoT in mobile payment projects – Much is said about the Internet of Things for the development of obvious products, such as smart homes and wearable medical equipment, to the point that almost nobody notices that, today, banks are huge investors of IoT in the world today. But what benefit can a financial institution derive from this type of solution?

The truth is that the Internet of Things is a very promising technology for the financial sector, especially in the formatting of new equipment for making payments. You may have heard of payments made by cell phone, via NFC, right? So, NFC is a wireless communication service that allows two devices to exchange data within a few centimeters away.  In practice, just like today, you use a card to release the turnstile on the bus. And, thanks to technology because of which this process is possible! 

In this case, the credit card data is encrypted on the device, being detected only by special machines after a series of identification confirmations. This was just one example to illustrate the power and accessibility of this technology. After all, the truth is that the Internet of Things has changed the banking sector in a way that our imagination may not be even able to reach. For you to have an idea there are already mobile payment projects via connected car! And as much as it looks like a sci-fi movie plot, it’s the purest reality of today.

Blockchain, the fight against fraud – It is simply impossible to talk about this technology in the financial sector and not to mention its blockchain. This technology assists in transactions with virtual currencies, such as bitcoin, generating a record of all transactions.

The system uses the peer-to-peer (P2P) mode and provides more security, speed and less cost for day-to-day operations, such as payments, insurance or investments. For this reason, the financial market is already beginning to use this tool for its operations, since it allows for a great reduction in costs.

Simplifying back-office processes with greater accuracy of records and irrevocable character of your transactions, blockchain offers numerous possibilities of use. For this reason, the technology is already widely used in international transactions, as it promotes instant operations without any intermediaries.

Cognitive Computing – Whoever starts the journey in the financial market usually outlines their investor profile, right from the start. This profile is analyzed and a consultant makes the suggestion for the best applications as per the characteristics pointed out in the analysis: conservative, moderate or bold.

At that moment, we can make use of cognitive computing – a system that uses computers to process information and learn, without the need for programming. In other words, learning is consolidated in an organic manner and aims to help investors make decisions according to their profile.

Based on information about the individual, the computer indicates the most appropriate application, including the probability of success based on realistic projections. Thus, in addition to making the analysis of the investor profile more objective and automated, cognitive computing brings the benefit of setting up scenarios that assist in its decision.

Neural networks in Customer Service – Neural networks are systems inspired by biological neurons and the structure of brain connections. They are computer systems based on connections capable of learning, storing and using experimental knowledge. As with logic gates used in computer circuits, there is no predefined programming of artificial neurons. Instead, there is a complex feedback system that incrementally modifies each result, in each stimulus.

This set of neurocomputing connections is capable of creating customer service tools that are much more interactive than the current methods available. Thus, instead of investing significant resources in hiring outsourced companies specialized in SAC, banks and financial institutions can implement efficient digital communication channels with their account holders.

These channels rely on intelligent robots that answer questions of a high degree of complexity in a natural way, capable of altering their answers as they learn from the questions.

It is worth remembering that, in more elaborate systems, neural networks form the basis for machines to learn any function that a person can master. Think about it: if your bank boasts of TV advertising claiming to be digital, what about an institution that uses this type of technology in the financial sector?

Conclusion

As technology develops, new solutions are created and, thus, we see new trends in the financial market. That is why it is important to stay up to date always, so as not to miss these opportunities. Because what looks very different and innovative today may represent the investment of the future!

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