Exciting News: Thailand’s Tourism Authority Increases Indian Market Target to 2.3-2.4 Million


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Thailand Tourism Authority increases Indian market target, Expects 2.3-2.4 Million Tourists by Year-End

Thailand’s Tourism Authority (TAT) has exciting news for the Indian market. Thailand Tourism Authority increases Indian market targets with tourists to 2.3-2.4 million this year, driven by the successful implementation of a visa-free policy. This ambitious goal aims to attract more Indian travelers and significantly boost Thailand’s tourism revenue.

Thailand granted 60-day visa-free stays to Indian nationals as part of a visa waiver program for citizens of 93 countries, valid until November 2024. This initiative has already shown promising results, with the number of Indian arrivals expected to exceed 1 million by the end of this month, nearly reaching half of the original target of 2.08 million.

The revised target is anticipated to help the government achieve its broader goal of attracting 36.7 million tourists and generating 3.5 trillion baht in revenue this year. Average spending among Indian tourists has increased to 40,000 baht per trip this year, up from 38,000 baht in 2023, indicating a positive trend in economic contributions from Indian travelers.

There is also speculation that the Indian government might reciprocate by exempting visa requirements for Thai tourists, although this has not been confirmed. To further boost tourism from India, the TAT plans to host a roadshow in four second-tier cities in India in August to reach prospective tourists.

In addition, the Civil Aviation Authority of Thailand has pledged to increase the number of seats between Thailand and India by 7,000 per week starting from November, enhancing travel convenience and accessibility.

The Thailand Tourism Authority increases Indian market target to 2.3-2.4 million tourists, marking a positive and strategic move. This initiative, driven by the Thailand Tourism Authority increases Indian market target, supported by the visa-free policy and enhanced travel arrangements, is poised to significantly boost Thailand’s tourism industry and economic growth.


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