How to win the market with the slow growth of interactivity in social media in China?


Share post:

Written by Vivian Li, PR Manager of Geni-Plus PR Company

If you have had business in Chinese market, you must have noticed that the interactivity in social media has grown slowly recently. Take wechat as the example, the largest social media platform has the biggest share of social media participants. However, even with multiple stimulus strategies, the growth of interactivity (such as wechat moments) has been slow down since the beginning of this year.

There are multiple reasons to that result. One of the important reasons is the new vertical social media tools spare the shares, such as Xiaohongshu. This is a platform that has been welcomed by fans of cosmetics. It gives practical experiences in using various cosmetics brands, written by net celebrities. The celebrities have driven interactivity among their followers, giving answers to their questions as well as promoting brands. The social media platform has driven 100 million growth in interactivity since it has been found. 

The above example has declared a truth. With the rapid development of social media and Apps, the vertical social media platforms are more welcomed because of its more practical to certain groups of people. Chinese net fans are likely to get more questions or experiences on vertical social media tools rather than showing off their daily lives on mass social media platforms, such as wechat.

Therefore, to understand the social media platforms and taking advantages of them is a big question to new game players. The customized social media strategy is a must-needed path to win the market with limited budgets. The help from local PR agency is needed to understand Chinese market. 

To know more about Chinese market, please contact us 

Our website is 


Please enter your comment!
Please enter your name here

Related articles

Boost Engagement: Encourage Foreign-Born Employees to Participate More in Meetings

In today’s globalized workplace, diversity is not just a buzzword; it’s a strategic advantage. Organizations that embrace diversity...

Tesla Announced Layoffs Amidst Sales Challenges and Financial Considerations

The pioneering electric vehicle manufacturer and electric vehicle (EV) giant, which CEO Elon Musk leads, recently made headlines...

The Great Flip: Apple lost the top phone maker spot to Samsung

In the dynamic landscape of the smartphone industry, competition among tech giants has always been intense. However, recent...

Common Mistakes Leaders Make When Announcing Layoffs

Layoffs are a harsh reality in the business world, often fraught with difficulty and emotional strain for both...