This move aims to signal accountability and align with the company’s renewed focus on financial sustainability
Nissan Motor Co., facing a significant downturn in global sales, is preparing to lay off up to 9,000 employees worldwide as part of a broader cost-cutting strategy. With sales weakening notably in the U.S. and China, the automaker has launched a voluntary severance program to cut salaried jobs in the United States, its largest overseas market. The company’s efforts include reducing its global production output by 20% to streamline operations in response to mounting challenges.
Nissan, like many automakers, has been hit hard by the industry’s shift towards electric vehicles, escalating competition, and economic uncertainty in key markets. The company’s North American operations, particularly impacted by waning consumer demand and high costs, have seen substantial declines. This downturn has driven Nissan to enact strategic job cuts through buyouts and other workforce reductions to manage labor costs as part of its ongoing recovery plan​.
As the auto giant restructures, it plans to channel resources into markets with growth potential and accelerate its transition to electric and hybrid vehicles, echoing shifts seen in competitors like Ford and General Motors.