With ongoing regulatory challenges, Meta’s future in South Korea and other regions may hinge on stronger privacy protections and clearer data usage disclosures
South Korea’s Personal Information Protection Commission (PIPC) has imposed a $15.67 million fine on Meta, citing violations of user privacy laws. According to the PIPC, the firm collected sensitive user information—such as religion, political views, and sexual orientation—from nearly one million South Korean Facebook users without their explicit consent. This data, used to refine targeted advertisements, was allegedly shared with thousands of advertisers without user authorization.
Background on the Fine and Meta’s Response
The PIPC’s investigation found Meta had inadequately disclosed its data collection practices, relying on vague data policy statements without obtaining specific user permissions. The company allegedly developed advertising themes around users’ online activity, including pages liked and advertisements clicked. While Meta has faced similar privacy concerns globally, this fine adds to the increasing scrutiny from international regulators. The firm has stated it will “carefully review” the ruling but provided no further comment.
Broader Implications for Privacy in South Korea
This penalty represents South Korea’s ongoing commitment to strengthening user privacy rights and enforcing data protection laws. The fine follows a previous $72 million penalty imposed on the company and Google by the PIPC in 2022, indicating South Korea’s continued crackdown on unauthorized data usage.
Potential Changes to Meta’s Data Handling Practices
The recent fine emphasizes the need for tech companies to be transparent with users regarding data usage and to obtain clear consent. The case also sheds light on how regulatory bodies worldwide are pushing back against data misuse, challenging companies like Meta to prioritize user privacy or face significant financial consequences.