Georgios Karoullas, CEO, Everfx
The Forex industry has seen incredible growth over the past few years. Driven by the ever-growing influence of technological advancements and constantly evolving customer expectations, it has taken a whole new turn. Amid this increased disruption, while many market players are struggling to survive, EverFX, a leading forex trading solution provider has made a stride in the industry through innovation and distinctiveness.
The ideation of EverFX took shape when a few passionate industry veterans sensed that the Forex industry is in great need of new ideas and people with a fresh perspective on how to deliver products and services. This realization led to the birth of EverFX in 2016.
“The Forex industry is plagued with products that are alienated from the end-user thus creating a gap between the client and company. Looking at the Forex landscape we felt we had both the know-how and in-house skills to create a company that can service the gap in a market where players have stopped innovating for years,” avers Georgios Karoullas, the Executive Director of EverFX.
Since its inception, EverFX has been empowering the traders with the necessary tools, knowledge, and support so that they can enjoy and excel in their trading endeavours. The mission of EverFX is simple: to disentangle the long and arduous process of trading and make it simple, enjoyable and above all, reliable through its state-of-the-art platform and tools.
Supporting Clients through Their Trading Journey
“It’s all about the customer experience and user journey. People want to receive and consume information in an easy, fast and manageable way. Our state-of-the-art platform has considered all the problems, queries, dead ends, questions, and frustrations of the user to create a product that makes trading simple, enjoyable and above all, reliable, ” states Georgios.
The customer-centric company strive to create the most efficient, reliable and safest possible trading environment for its clients by leveraging technology. It supports its clients throughout their trading journey with the most competitive trading conditions including tightest spreads, instantaneous execution, flexible daily analysis, and the highest quality educational tools. Through convenient trading platforms and tools such as MetaTrader 4, MetaTrader 5, EverFX’s very own “Status” trading platform, Trading Central, Economic Calendar and Virtual Private Servers (VPS), EverFX makes the trading process easier for traders of all experience levels, across the globe.
Focusing on Customer Experience
Apart from the clear focus on incorporating technology that will redefine the industry standard, EverFX has also placed extreme focus, resources, and effort into strengthening the relationship between the company and the clients.
“The user is at the heart of what we do. The core mission and philosophy behind the platform is to empower the user with an arsenal of tools in order to own their trading journey from start to finish,” asserts Georgios.
The company offers constant support and mentorship to its clients through their dedicated account manager or customer support professional who provides them both the solution and the knowledge of how to avoid the same situation in the future.
Fostering Partnership and Sponsorship Opportunities
To drive collaborative innovation and better serve customers, EverFX is embracing partnerships with leaders across industries who share the same values, vision, and competitive fervour. Currently EverFX is engaged in a sponsorship deal with Sevilla FC.
While shedding some light on this on-going sponsorship, Georgios says, “The past year has been nothing short of amazing and rewarding for both EverFX and Sevilla FC. The relationship we have fostered with the team goes beyond marketing strategy and brand awareness.
Georgios believes that this sponsorship deal is a unique opportunity for EverFx to give back to Sevilla FC supporters through different competitions and showcase a side of EverFX that is not strictly related to trading.
Planning Expansion While Ensuring Service Excellence
Despite the obvious industry changes and challenges, EverFX has achieved success and the positive response of its clients towards its products is certainly a testament to that. But, not content with resting on its laurels, the team aspires to take the customer experience to the next level.
“The positive feedback adds fuel to our fire and creates a sense of responsibility towards our existing and prospective clients. Clients have particularly shown an affinity towards our native products/platforms as well as to the acute level of detail we have exhibited when it comes to customer service,” says Georgios.
When it comes to the future, EverFx has a number of key strategic initiatives in its pipeline. Currently, the company is focusing on broadening its reach by making the EverFX trading experience available to the markets of South-East Asia and Latin America. Forging ahead, it intends to further improve and expand its service while staying true to its principles of delivering the best product and service wrapped in the latest and most advanced technology.
“The company is growing and we feel we can take on more volume of clients. The EverFX brand is becoming synonymous with transparent, easy and enjoyable trading and we feel it’s the right time to expand our market reach”, concludes Georgios.
