Australian Open and STH Japan launch sales of AO Travel World-class travel packages to go on sale from 22 June 2022


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STH Japan, the leading provider of sports hospitality and premium spectator experiences in Japan, has announced the official sales launch of Australian Open Travel (“AO Travel”) packages for the Japanese market. AO Travel was established in 2021 as a partnership between Tennis Australia and STH Australia, and is the official global provider for Australian Open travel and premium experiences. AO Travel is an Official Travel Agent for Australian Open 2023 in Japan. 

Sales of AO Travel packages will launch in Japan on 22 June 2022 and will be available for purchase via AO Travel’s dedicated Japan ecommerce site, managed by STH Japan at  

AO Travel was launched to deliver top-quality travel packages and premium experiences for Australian Open fans and to offer a unique way to experience the iconic event. In Japan, packages have been especially curated to meet the needs of travellers and tennis fans from Japan, and will be managed by STH Japan’s team of travel and hospitality experts.  

Cristina Merino, Head of Travel & Hospitality at STH Japan, said, “We are delighted to bring AO Travel packages to Japan and offer customers the opportunity to experience both Australia as one of the most popular travel destinations from Japan as well as the fantastic tennis at the Australian Open 2023.”  

AO Travel will provide two overall package types, ranging from four to eight days, available for purchase in Japan: 

  1. Fly, Stay & Play Packages: A full travel package where every detail of the experience is managed by the AO Travel team.   
  2. Stay & Play Packages: A flexible package option where customers can book their own flights and combine different packages to custom-build a unique AO experience.  

All AO Travel packages will offer a truly official and unique experience that include:   

  1. Guaranteed AO match tickets 
  2. Quality accommodation, hand-picked for comfort and proximity to Melbourne Park 
  3. On-the-ground concierge services 
  4. Official merchandise 

Kelsi Fryer, Global Tourism & Travel Partnership Manager at Tennis Australia, said, “We are excited to bring AO Travel to fans around the world in 2023 after a successful launch with the Australian Open Travel programme in 2022. We look forward to welcoming fans from Japan again at the Australian Open and hope everyone can enjoy a truly spectacular AO experience.” 

About STH Group and STH Japan 

STH Group is a joint venture between Sodexo – one of the world’s largest multinational corporations listed in the world – and the Mike Burton Group, a specialist sports travel and hospitality provider based in the UK. STH Group partners with some of the world’s biggest sporting brands and events including the ICC, World Rugby, UEFA, the Tokyo 2020 Organising Committee, IAAF, UCI, NFL and Team GB. STH Group has been NZ Rugby’s Official Travel Partner since 2012 and has also run the Official Travel & Hospitality Programmes for the past four Rugby World Cups. For more information, visit

STH Japan is the leading provider of sports hospitality and premium spectator experiences in Japan. It was founded in 2017 as a Joint Venture between STH Group and JTB, the largest travel agent in Japan and one of the largest globally. STH Japan delivered the Rugby World Cup 2019 Official Hospitality programme in Japan and was appointed to deliver the Official Hospitality programme for the Tokyo 2020 Olympic Games. In 2020 STH Japan was appointed the exclusive Authorised Distributor for Formula 1 Paddock Club packages and as the Official Travel Agent for Rugby World Cup France 2023. STH Japan is a registered member of the Japan Association of Travel Agents (JATA).


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