Khris Thayer, Ceo & Founder, Optizmo Technologies
In the digital marketing arena, email and SMS have become top-performing marketing channels for small companies as well as large enterprises, when it comes to customer acquisition and retention alike. But, while their popularity has soared, each has become an increasingly complex undertaking, largely due to increased global regulation around marketing and the use of data in these channels.
This underscores the need for businesses to follow a set of best practices that put them in compliance with all relevant laws and regulations covering the regions where they do business within the channels they use. Failing to comply with such regulations can put a company at risk of expensive fines and unwanted legal attention, along with frustrated customers and prospects. Hence, it is more important than ever for a business to not only understand relevant regulations, but also have the ability to comply seamlessly with legal requirements from numerous countries and regions, and the local regulatory agencies that govern compliance. However, with an alphabet soup of laws and regulations, achieving compliance can seem like an uphill battle. The rapid pace of regulatory change makes it even more daunting to stay up-to-date and proactively manage compliance within a company’s marketing programs.
Fortunately, OPTIZMO Technologies, a leading compliance technology solution provider in the U.S., delivers best-in-class email and SMS compliance solutions to automate a number of key aspects around suppression list management required by laws like the CAN-SPAM Act of 2003, which sets rules for email marketing in the U.S.
“We recognize that many companies don’t have the internal expertise or resources to manage certain aspects of email compliance, so we focus on providing a solution that saves these companies time and is often less expensive than trying to manage the process solely in-house,” says Khris Thayer, the CEO of OPTIZMO.
The Fascinating Journey of OPTIZMO So Far
The intriguing story of OPTIZMO began when two industry veterans, Khris Thayer (CEO) and Grant Fern (CTO) recognized the need for more robust email compliance solutions to optimize the collection, storage, and distribution of email suppression files. Driven by their passion and vision, they founded OPTIZMO in 2009 to empower advertisers, networks, performance agencies, and email marketers to effectively manage the email opt-out and suppression list data management process through a state-of-the-art SaaS platform.
From the beginning, OPTIZMO has focused on providing customers with truly exceptional training and support, always putting the needs of the clients first and foremost. And this is one reason why so many companies have been with OPTIZMO for years (many since its inception), with new clients coming on board every month.
Over the years, the company has grown from just its two co-founders to a dynamic global organization with team members and offices in the United States (Austin TX, Charleston SC, Denver CO), and Australia (Brisbane). Today, OPTIZMO stands out as the industry leader in email suppression list management and the go-to solution for companies across every industry when it comes to email and SMS compliance services.
Robust and Easy to Use Email Compliance Platform
OPTIZMO offers a powerful yet user-friendly web-based and feature-rich compliance platform (SUPPRESS) that streamlines, automates, and optimizes the intricacies of collecting, storing, and distributing email and SMS suppression lists throughout an entire ecosystem of partners and affiliates. Its one-click unsubscribe, automatic file transfer, distribution of access keys, and alert notification features make it the easiest to use and most robust email compliance platform in the industry.
Having access to the platform enables customers to vastly expand and scale their email and SMS marketing channels through the use of third-party partners to market on their behalf while always maintaining strict compliance and data security standards, as well as overall brand safety.
Strengthening Customer Relationship
“Providing world-class, solutions-oriented customer support is part of our business DNA. Our customers put a tremendous amount of trust in our company to drive their email and SMS compliance programs,” says Thayer.
According to Thayer, part of that trust comes from OPTIZMO’s best-of-breed technology platform, but it is also derived from their focus on helping every one of their customers to get the most value out of their platform and services.
“We are in touch with our customers on a regular basis through consistent company communications, as well as personal outreach from our account management and support teams. We believe in building long-lasting business relationships where our clients come to rely upon us as trusted advisors in their marketing and compliance programs,” explains Thayer.
He further adds, “This intense focus on building strong relationships also extends to our own team. We make a practice of hiring experienced, smart, and dedicated team members who are empowered to truly impact our business and work collaboratively to deliver the best solutions for our customers.”
Preparing for the Future
In today’s privacy-centric world, data security is a key concern for every business. Hence OPTIZMO constantly focuses on leveraging developments in technology to make its clients’ data even more secure. To further enhance data security, the company is lining up several product releases that will also provide more insights and analytics for its clients and users. Meanwhile, OPTIZMO will continue adding enhancements and new tools to its platform to give clients more functionality to drive their marketing and compliance programs.
Moving into the future, OPTIZMO is focusing on evaluating several new product initiatives that would provide functionality outside of its established compliance and list suppression products.
“These new products would remain in the email and SMS realm but would broaden our client base to include even more companies leveraging email in their marketing programs around the world,” says Thayer.