Yong Hak Huh Joins General Atlantic as Special Advisor


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General Atlantic, a leading global growth equity firm, announced today that Yong Hak Huh, Founder and CEO of First Bridge Strategy Limited and former Chief Investment Officer of Private Markets and Direct Investment at the Hong Kong Monetary Authority, is joining General Atlantic as a special advisor to support the firm’s initiatives in Asia.

With decades of experience serving in various leadership roles at leading global financial institutions, Mr. Huh will work closely with General Atlantic’s capital partnering team and Asian investment team, leveraging his widespread experience advising global private equity firms and large financial institutions.

General Atlantic’s team of special advisors is comprised of senior executives from around the globe who share deep, company-building expertise and best practices to support the firm in its goal of adding strategic value to growth companies as they seek to become market leaders. Special advisors deliver strategic, practical, and impactful support in the areas of revenue generation, operational excellence, and human capital to enable and sustain growth for the firm’s portfolio companies.

“We are excited to welcome Yong Hak to the firm as we expand our relationships with entrepreneurial companies and leading investors across Asia. As we deepen our presence and build upon two decades of growth investing in the region, we know that Yong Hak will only reinforce our capabilities and experience and deepen our connectivity with family and institutional investors seeking to partner with General Atlantic,” said Graves Tompkins, Managing Director and Global Head of Capital Partnering at General Atlantic.

“General Atlantic has built an outstanding reputation as a partner of choice for both Asian growth companies and family and institutional investors. I look forward to working with the entire GA team to help cultivate relationships throughout the region and to provide strategic counsel and support to its portfolio companies,” said Mr. Huh. Prior to joining General Atlantic as a special advisor, Mr. Huh founded First Bridge Strategy Limited in 2015.

The company partners with large financial institutions, such as insurance companies, pension funds, and sovereign wealth funds, to help them succeed in building long-lasting robust investment portfolios. Before founding First Bridge, Mr. Huh was the first Chief Investment Officer of Private Markets and Direct Investment at the Hong Kong Monetary Authority, where he pioneered and managed a global alternative asset portfolio comprised of private equity funds, secondary securities, distressed credit, technology venture funds, and real estate.

Mr. Huh began his career at J.P. Morgan, where he held various senior positions over the course of nearly 20 years. Mr. Huh has an M.I.A. from the School of International Affairs at Columbia University in New York and a B.A. in Political Science and Diplomacy from Korea University. He also attended the Executive Program at Stanford University Graduate School of Business.

General Atlantic has been active in Asia since 1999 and has $1.8 billion of capital invested in China and an additional $2 billion invested in India and Asia-Pacific, as of December 31, 2016. The firm has 20 investment professionals in the region, with offices in Beijing, Hong Kong, Mumbai, and Singapore. General Atlantic focuses on investments across five sectors, including Internet & Technology, Financial Services, Business Services, Retail & Consumer, and Healthcare, with support from the firm’s global team of experts. General Atlantic’s recent investments in the region include 58.com, Billdesk, Fang.com, IIFL Wealth & Asset Management, New Century Hotels & Resorts, Ocean Link, PNB Housing Finance, and PT Map Boga Adiperkasa (MBA).


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