Rakuten Group Inc., a leader in e-commerce innovation, has launched its first autonomous delivery robot service in Tokyo. Dubbed “Rakuten Unmanned Delivery,” the service aims to address Japan’s ongoing logistics challenges while offering customers unprecedented convenience. The delivery robots operate across 62 locations in Chuo Ward, encompassing the Harumi, Tsukishima, and Kachidoki districts.
Seamless Convenience with AI-Powered Robots
The service enables customers to order from a diverse selection of over 5,300 items, including goods from Starbucks, Bunka-do supermarket, and Yoshinoya restaurants. Orders can be placed via a dedicated smartphone app, with delivery promised in as little as 30 minutes. Users can also schedule orders up to six days in advance, and the service operates daily from 10 a.m. to 9 p.m., even in inclement weather.
Developed by U.S.-based Cartken Inc. and customized by Mitsubishi Electric subsidiary Melco Mobility Solutions, the robots incorporate advanced AI and collision-avoidance systems, meeting stringent safety standards. Each robot operates at a safe speed of 5.4 km/h, navigating Tokyo’s dense urban environment without human escorts.
Tackling Japan’s Logistics Crisis
Japan is facing a severe labor shortage in the logistics sector, exacerbated by its aging population. The company’s initiative aligns with government efforts to modernize delivery systems and improve efficiency through technology. The project also benefits from the Ministry of Economy, Trade, and Industry’s budget for advanced logistics demonstration projects.
Affordable and Accessible
With a delivery fee of just JPY 100 (approximately $0.66), the service provides an affordable alternative to traditional delivery methods. Customers can pay using Rakuten’s versatile payment systems, including credit cards, Rakuten Points, and Rakuten Cash.
A Step Toward the Future
This initiative represents a significant milestone for Rakuten, which has been testing autonomous delivery solutions since 2021. By merging cutting-edge AI with practical logistics, Rakuten is not only addressing pressing local issues but also setting the stage for the future of urban delivery globally.