Mastercard Launches ‘The Swiss Delight’ Campaign Celebrating Ramadan to Foster Cashless Transactions


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Mastercard launched its ‘The Swiss Delight’ campaign today, along with lifestyle, dining BOGO (buy-one-get-one) and e-commerce offers, in celebration of the upcoming holy month of Ramadan and Eid-ul-Fitr. Cardholders have the opportunity to win exciting prizes by making purchases with their Mastercard branded debit, credit or prepaid cards.  

The grand prize in the exciting campaign is an all-expenses paid, five-days-four-night trip for two to Switzerland, one of the most beautiful travel destinations in the world. Some of the most-visited cities such as Zurich, Geneva and Lausanne offer excellent museums and galleries, historic buildings, tulip village, scenic train journeys through the Swiss Alps and renowned music festivals. There are other exciting prizes to be won, including travel packages to other exciting locations.

Cardholders who participants in this campaign will be able to earn 2 points for a retail transaction of TK1000 or above on any Mastercard branded debit, credit or prepaid card. Winners will be chosen based on the maximum points earned during the campaign period, i.e., May 1, 2019 to June 15, 2019.  

Commenting on the campaign, Syed Mohammad Kamal, Country Manager, Bangladesh, Mastercard said, “With Ramadan right around the corner, Mastercard wanted to give cardholders an opportunity to be rewarded with Priceless Experiences through this campaign, and bring more joy to cardholders’ celebrations. ‘The Swiss Delight’ campaign also encourages them to use digital payments to avail exclusive offers at over 3000 partner outlets across the country. Mastercard will continue to introduce more such exciting offers that cater to the evolving digital lifestyle needs of Bangladesh’s cardholders.”

All Mastercard branded cards issued by the following partner banks are eligible for this campaign: AB Bank, Al-Arafah Bank, Brac Bank, Bank Asia, Eastern Bank Limited, Dhaka Bank Limited, Dutch Bangla Bank, Mutual Trust Bank, National Bank, Prime Bank, Premier Bank, Pubali Bank, The City Bank, United Commercial Bank, Southeast Bank, Standard Chartered Bank and Lankabangla Finance.

About Mastercard

Mastercard (NYSE: MA),, is a technology company in the global payments industry. Our global payments processing network connects consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories.  Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone.  Follow us on Twitter @MastercardAP, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.


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