Integratto Inc: Helping Businesses in Strategic Decision Making Under Uncertainties

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While working on a new venture, businesses believe a perfect idea is all it takes to become successful. They think all they need to do is just execute the idea, launch it and then expect the money to roll in but what if it doesn’t? No doubt a good business plan is critical for a business to be successful but it can still lead to catastrophic failure if the underlying assumptions are ambiguous.

Organizations invest a great amount of time and resource based upon unproven assumptions without taking a pause to analyze whether the assumptions are correct. And when they realize that their assumptions are wide of the mark, it’s too late. In the end, they need to start all over again with all the process from scratch.

This is why Integratto Inc, a leading business simulation provider in Japan decided to address the challenge by offering software solutions based on the well-established business theories of Discovery-Driven Planning and Strategic Decision Management.

Discovery-Driven Planning and Strategic Decision Management help businesses in setting realistic goals and understanding the required conditions to achieve them. And hence adopting these theories as a base for its core methodology, Integratto is helping many companies in identifying and managing all assumptions associated with their business plans.

Leveraging Simulation Technology to Catalyze the Growth of Businesses

“In a strategic business plan such as capital expenditures, new product development, new business investment, and M&A, figures without assumptions are worse than none, because they don’t tell us anything about risk,” explains Mr. Yasushi Ogawa, President, and CEO of Integratto Inc.

Integratto’s business simulation software helps its customers to mitigate their risk by identifying the necessary conditions for success while managing all assumptions associated with their business plans.

Although Integratto was originally founded back in 1993, it came to the forefront as a specialized software solutions and consultation service provider in 2006. Since then it has been providing customers with revolutionary business simulation software, dependable consulting, and informative educational services and today 90% of the major Japanese pharmaceutical companies are using their software or services.

After plenty of implementation experience of Discovery-Driven Planning in several companies, Integratto released DeRISK which is one of the many reasons why Integratto attracts strong attention from many companies.

DeRISK: A Revolutionary Business Simulation System for Managing Assumption

In January 2019, Integratto started providing new software as a service named DeRISK, an Enterprise Business Simulation system carefully designed to keep the focus on the goal by the assumption management process. One of the groundbreaking features of DeRISK is its strategic assumption management process. So, when the customer discovers deviations from original assumptions, DeRISK helps them identify new strategic options.

While explaining the benefit of DeRISK for the organizations Yasushi asserts, “DeRISK is not a forecast management system, but a process management system which enables our customers to keep the focus on their strategic goal. For example, when senior managers face an important strategic decision, they thoroughly think about a status a few years or more after.”

“But once a decision is made, in many cases business unit people fall into an annual or even quarterly forecast management, forgetting their original strategic goal. DeRISK is carefully designed to keep the focus on the goal by the assumption management process”, he adds.

Yasushi says further “A plan can be optimistic or pessimistic, that is a question.  By a tight combination of figures and assumptions, DeRISK offers convincing strategic business simulations better than any other systems can.

Committed To Gain and Preserve the Trust of Clients

The customer-centric approach and 16 years of experience in the simulation sector enable Integratto to earn customer trust.  

“The consultants at Integratto closely work with the customers day to day, and when they learn what it takes for a better business simulation software system, they talk to software engineers about customers’ pain points and why these pain points could happen in many companies. This feedback loop helps Integratto to correctly and consistently understand customers”, says Yasushi.

Anticipating Tremendous Growth In The Near Future

Regarding the future endeavors, Yasushi says,” Looking at a strong demand for enterprise business simulation system as an innovative risk management tool, Integratto envisions tremendous growth in the near future.” Today, Integratto has more than 230 client companies mostly in Japan and looks for further growth globally.

Moving ahead, it plans to continue helping organization emanate as front runners. The company aims to offer DeRISK system to customers so that they can achieve higher returns in these business investments, and will be a global leading company in this field.

Quotes:

Integratto’s business simulation software helps its customers to mitigate their risk by identifying the necessary conditions for success while managing all assumptions associated with their business plans.

The customer-centric approach and 16 years of experience in the simulation sector enable Integratto to earn customer trust.  

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