Hypermedia: Achieving Success in the UAE’s Advertisement Industry through Holistic Services, Strong Partnerships and Social Responsibility


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Habib Wehbe, CEO, Hypermedia

Hypermedia’s journey started in 1999 from humble beginnings, with the trolley advertising in supermarkets, up until the 10 years strategic media partnership with Roads and Transport Authority (RTA) to take over the Dubai Metro media assets in 2020. The company extends a holistic range of services and solutions in Out-of-Home Media: Dubai Metro, Expo Line 2020, outdoor, in-mall, in-store, Hajj Terminal in KSA, and Digital Solutions. 

Led by DigitAll, the driving force behind the transformation of smart measurable media in the region, and using its OOH Intelligence Platform, Hypermedia will be launching data intelligence to promote its key media assets’ locations and provide unique smart solutions and consultancy for Digital Out-Of-Home (DOOH), mobile media and data driven technology to ensure the highest ROI for businesses and communities. Aiming to acquire a complete understanding of consumer behavior, clients will have access to an array of exclusive live dashboards of premium data, resulting in the optimization of effective campaigns and return on investment. 

Equally, and stemming from our belief that experiences increase brands’ opportunities to achieve higher visibility and strengthen emotional bonds and loyalty with consumers, Hypermedia designs and executes creative, engaging, tailor-made experiential campaigns to meet brands’ strategic business objectives. Hypermedia’s life-long partners in the industry range from media agencies to direct brands, from FMCG, retail, automotive, banking, luxury brands, etc. to government sectors and NGO’s.

Hypermedia’s objective and philosophy are not just to sell media; being part of W Group, the company provides a 360 holistic range of services in media and communications, smart solutions and experiential marketing while positioning the group as a leading Technology company in the digital OOH industry. 

Since day one, Hypermedia has evolved, learned, and grown to change the face of digital out-of-home industry in the UAE, through a combination of powerful technologically led media and strategic locations, resulting in its takeover of more than 60% of the key media assets across the UAE: 

  • The Dubai Metro: 53 stations, 125 trains and Expo Route 2020, reaching over 600,000 riders per day. 
  • Malls: 36 nationwide malls attracting more than 306 million shoppers annually and generating over five million impressions monthly. 
  • Outdoor: 53 Prime outdoor locations targeting people on the move. 
  • Hypermarkets: 280 Hypermarkets reaching over 24 million shoppers per month in the UAE alone.  

Being the leader in the Out-of-Home sector, Hypermedia has always felt the social responsibility towards its community, contributing to humanitarian, societal and communal campaigns whenever the chance was offered, increasing the company’s credibility in the eyes of not only businesses and nonprofit organizations but equally consumers. The company’s constant commitment and loyalty to each other as team members and to their clients has established a trusting ground for Hypermedia to go beyond selling OOH media and position themselves as the ‘Creators of Impact’.


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