You have already created your online store. And, you have buckle down all your efforts into choosing the right e-commerce platform, giving it an attractive appearance, designing the ideal products for your business. Everything seems perfect but sales are not worthy of your efforts.
What to do next? Well, there is no “magic e-commerce wand” or any universal trick that guarantees that you will start making a profit overnight. As said by every successful entrepreneur: whether it is an online business or traditional kind of business, it always requires a lot of patience and effort.
In our experience in the world of e-commerce, we have learned that there are some quite common reasons why our clients get to see how they don’t make a profit or how their visitor traffic does not translate into sales.
If you find yourself in any of these situations, you have arrived at the right place!
Techniques to turn visitors into customers
Converting visitors into customers is one of the most important things in a business in order to be able to earn money and therefore make a living from it. Here, are the 5 techniques so that you can convert your visitors into customers:
- Offer a lot of free content – Be it personal or professional things, we all like to deal with trustworthy persons. And, this is one of the best strategies to build trust with your visitors. By offering free content to the audiences you are creating an opportunity to market your product. Moreover, the best thing about your free content is if you are able to create value in your visitor’s life with your free content. Then, showing gratitude towards you they will share your content among their peers, by providing you with free word-of-mouth marketing.
Also, once you have helped a person for free, they will either be indebted to you or will want to buy a product or service from your company. However, as we all know about the famous quote: “A coin has two sides”. Similarly, there are some visitors who don’t want to become customers as they always rely on your free content. So, be careful not to give everything in your free content, you should never give a full solution in your free content. In this way, you will be able to convince your visitors to become customers via the paid content.
- Be unique in your product and present it well – To stand out in the market, you need to truly differentiate yourself from the sea of competitors. For this, you need to be very innovative and flexible with your product or service in order to meet every customer’s demand. With just one product in hand will make you land in trouble converting your visitors into customers. The essential part is to make the product more attractive whether by its visibility in the platform or by its presentation page on the website. And, to convert a visitor into a customer, it is very essential to explain the whole product neatly and by making the person realize that your product is the only solution to his problem. Explain about the benefits your product can provide with demo and make sure your presentation page is well-optimized.
- Connect with emotions – It is often said that people buy feelings, not the things. A visitor decides to buy because “it feels right” and the logic behind the product is just to justify their decision. So, the better you are at making an emotional connection with your visitor, the better you will be able to make them a customer. Give a visual presentation of your product to create an emotional effect. Tell them the story about how you started, why you started, tell them why you wanted to get out of your old situation and what difficulties you encountered in your adventure. Finally, explain how you got out and how you created a product to help people who are in the same situation. You need to always focus on customer’s pain point and later provide them the solution. Do not hesitate to add a maximum of feelings and emotions because everyone prefers to deal with a human being rather than a robot.
- Improve the performance of your website – A recent Google study shows that 53% of people will leave a mobile page if it takes more than 3 seconds to load. First, make sure that your images are properly sized and choose the format best suited for your website. Optimizing the multimedia files on your websites such as images and video will considerably increase the speed of your pages. Even if it takes time, this task remains relatively easy and the investment is worth it. You can also use other solutions such as: caching, using a CDN or compressing your CSS and JavaScript files, which will allow you to optimize the speed of your website and improve its performance.
Closing Thoughts
In this business, landscape competition is extremely fierce. As a result, visitors have a huge amount of alternatives to buy a particular product. So, even if you apply half of these techniques, you will immediately see a marked improvement in your visitor/customer conversion. Now, if you, unfortunately, don’t have any customers yet or you are not known, you will have to start using these techniques to make yourself a reputed while attracting customers in your product.
