Many companies believe that having a brand is just creating a logo, when it is the opposite. A brand is how your business is perceived by customers, employees and yourself as the owner of the company. With a growing society, brands must adapt quickly to the demands that are requested of immediacy.
At the end of the day a customer doesn’t buy the product or service, they buy the entire experience that is offered. Defining a digital brand brings benefits that connect with customers beyond the tangible, which motivates them to buy not only your products but also to obtain their affection and support.
If you are still not sure how to start creating a successful digital brand, here are some tips that will help you consolidate your place on the internet
Find a human face
Today’s consumer likes to know that there is a “man behind the machine.” Faceless companies do not sell, but people sell, look at the case of Apple. Show your brand followers your workplace, your staff, and your products to connect with them. Tell stories about a day at work and allow people to ask you questions directly. Add quotes from staff members to your blogs and guide your copywriters to understand how to convey your corporate values. Even if you choose to outsource, put someone in charge of overseeing your branding efforts.
Increase visibility through advertisement
Even having a high-quality website and well-maintained social networks, for many companies that are starting, the most difficult is building community. In these cases, it is always advisable to consider an advertising investment budget. Initially, it is recommendable two networks fundamentally: Facebook, due to its high segmentation capacity and its large volume of users. And the Google display network, for its great reach. In both cases, you can achieve a high level of impressions of advertising at very controlled costs.
Optimize your site
Website optimization is still relevant for businesses. The science of SEO is always evolving, so if it hasn’t been updated in a long time, you might be surprised how quickly your page can go from virtual obscurity to the first page of Google results just by a few easy adjustments. Think of it like a credit report. Removing just one wrong negative impact from your report can dramatically improve your credit score overnight. The same applies to a website that is poorly indexed or lagged in loading time.
Start a social conversation
The conversation is the strongest form of marketing. Nothing beats a meaningful and authentic connection with another person. You want people to seek you out and trust your perspective. Responding to direct is essential to maintain two-way dialogue. Tell your story (storytelling), rather than just promoting your business, and get others involved by asking them to share a bit of themselves too. Most of the time, people are more than happy to share photos, personal stories, and advice.
Conclusion
All these tips would fall on deaf ears if you have not thought and matured a good online visibility strategy before we get to work. Think where you want and can be and how, and then go for it. Believe it or not, there is still a lot of room for improvement in most companies that are doing business on the internet, and yours may be there.