Francis Tan CEO of SLP
The real estate industry is one of the fastest-growing industries in the world generating billions of dollars every year. It also plays a dominant role in the country’s overall economic prosperity. As the population is escalating each day, the trend of people’s standard of living keeps changing according to the current market scenario. Real estate companies are striving to provide standard price, quality, and services to help people in making investment decisions.
Incepted in 2001, SLP International Property Consultants Pte LTD is one of the leading property consultancies for industrial spaces in Singapore. The company started as a boutique agency specializing in industrial services and quickly transformed into a regional company offering both consultancy and agency services. Today, SLP owns and controls a group of subsidiary companies and franchises.
Headquartered in Singapore, SLP continues to expand across the Asia Pacific, establishing its presence as a regional agency. Together with its subsidiary and associate agents, SLP is ranked among the top ten real estate agencies in Singapore and has successfully marketed over 70 Industrial and 40 Residential property developments to date.
Francis Tan, CEO of the Company says, “SLP prides us on the ability to offer an impressive gamut of professional real estate services ranging from Project Marketing, Research & Advisory to Capital Market Services.”
The company was established during the period where the shorter lease tenure, aka 60 years leasehold properties was booming in Singapore. In the earlier days, many people did not believe that the new generation of 60-yr leasehold industrial properties to gain the level of acceptability that it has today. Riding on the wave, SLP Investment Holding was set up to embark upon property development and it eventually evolved to become the ZACD Group that is listed on the HK Stock Exchange. Today, SLP has grown to become the top 10 Largest Real Estate Agencies in Singapore and is the largest home-grown consultancy in Singapore.
Kain Sim Founder, Chairman of ZACD Group
Evolving Services to Suit Market Trends
SLP provides a full suite of real estate services ranging from project consultancy, project marketing, international projects marketing, sale & leasing of residential, commercial, industrial, auction sales, investment sales, and land acquisitions and is registered with The Board of Valuers, Appraisers and Estate Agents Malaysia.
“We are a business consultancy which holds a long track record in Industrial real estate in Singapore. We are also one the only local consultancy appointed by JTC to market their complete range of high-spec, purpose-built factories,” asserts Francis.
The company is armed with its own Research Department and can always provide its clients with an up-to-date and data-driven perspective to investment in Singapore.
The vision of the company is to create wealth through real estate, with a commitment to deliver solutions beyond expectations. The mission of the company stands for:
S- Strengthening its capabilities to deliver exceptional experiences
L- Linking people to the right opportunities
P- Partnering with the customers to build businesses together
Future Footprints
Francis believes that the future of real estate is in digitalization and believes SLP is at the inflection of Real Estate. As a team, SLP Company aims to continuously re-invent and transform itself and stay ahead in the industry. “We found the current 90/10 agency model rather outdated and full of challenges, and we have progressively moved over to a hybrid and salaried model for our sales staff,” says Francis. The company aspires to assist staffs who plan to settle down and own their properties by offering a salaried position with the commission.
The company has built an entire marketing team that takes responsibility for all aspects of real estate marketing, from creating graphical marketing collaterals to running Facebook and Adword campaigns to updating their PropertyGuru and other portal listings. It also has a call center team to help them manage their incoming and outgoing marketing calls. With these methods, the company intends to take away the stress of agents spending a large amount of money on marketing before they can even close a deal. SLP also aims to provide the most trusted & professional Real Estate advice and services to the clients by exceeding their expectations.
“In pursuit of capturing global opportunities for our clients, SLP is embarking on its regional outreach with a strong local network in key cities. SLP continues to be the leading real estate solutions company in Singapore and will further expand its market share,” concludes Francis.